lswcapTikTok has an office near the headquarters of Facebook and is devoted to headhunting by adding 20% to the annual salary of Facebook employees. Facebook puts TikTok clone on the stage.
Reels, which is running a trial in Brazil, is the main character. Released as an app for iOS and Android, you can share a 15-second video with a song, mash up other video audio, or overlay subtitles. You can also share it through Stories and TopReels in the Explorer tab.
Instagram said that it is still receiving feedback, and that it has undecided the release schedule for other countries other than Brazil. With a new format called Story, you can create fun clips by adding music to a short video. The new format is expected to expand the possibilities in terms of creativity.
The move shows the same pattern as after Facebook offered an acquisition for $3 billion, but Snapchat declined. Since Facebook refused to take over Snapchat, Facebook introduced Poke in 2012, Slingshot in 2014, and Direct in 2016. have.
Reels is, to be precise, the second TikTok replica, following Lasso, a video platform for teenagers launched in Mexico in 2018. Of course, Lasso recorded 70,000 downloads in the U.S. from 2018 to February this year, showing disastrous results that are incomparable to 39.6 million of TikTok during the same period.
This is also evidence that TikTok’s momentum is significant, but it is also said that there is a difficulty in not being able to move easily just because SNS imitates its function a little. According to an internal Facebook meeting reported by foreign media in early October, CEO Mark Zuckerberg said that TikTok is threatening Instagram’s feet. It is very popular in the United States, especially among young people, and it is making Instagram like a thing of the past as it grows rapidly in India. In this regard, Lasso, which was introduced by Facebook, explains that it will play the player first in a country such as Mexico, where the TikTok craze is not so big.
Of course, there is also a saying that TikTok is similar to each other as many ideas were borrowed and copied from Instagram. Another thing is that in the United States, a voice from the Senate that TikTok is a threat to national security due to the connection with the Chinese government has been heard, and the hearing is ongoing. Related information can be found here .
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