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Google announced on November 5 (local time) that it has introduced shopping ads in its YouTube home feed and search results ahead of the peak season at the end of the year.
For example, if you search in PUMA Shoes review, advertisements for shopping for Puma shoes appear at the top of the search results. Likewise, searching by MegaDrive allows you to move MegaDrive and compatible models online directly.
YouTube videos are now a popular research tool for holiday shoppers, according to Google. Two-thirds of shoppers get shopping ideas and inspiration from videos. More than 90% of them say they discover new products or brands through YouTube.
Of course, this kind of search-linked advertising leads to Google’s revenue. However, the point here is that it includes not only pursuing the profits of the company, but also making shopping convenient for customers. Also, in the coming months, YouTube video ads are predicting more interactive features. This is because a site link extension function can be used for TrueView ads that flow before or during video playback. Related information can be found here .
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