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Market research firm SA (Strategy Analytics) has released data on Startwatch shipments in the third quarter of this year. According to this, Samsung Electronics occupied an overwhelming share of 71% in the smart watch market in 2014, but it can be seen that the market has changed significantly in 2019, five years later.
According to the results of SA survey, the number of smartwatch shipments in the third quarter of 2019 was 14.2 million units, up 42% from 10 million units in the same period last year. Among them, Apple Watch shipments increased from 4.5 million units in the third quarter of 2018 to 6.8 million units in the third quarter of this year, representing a 51% increase from the same period last year. On the other hand, Samsung Electronics’ smart watch shipments increased 73% compared to the same period last year, but the number was 1.9 million units. Fitbit shipments were 1.6 million units, up 7% from the same period last year. Other companies’ shipments increased from 2.9 million units in the third quarter of 2018 to 3.9 million units in the third quarter of this year.
The smart watch market share based on the number of shipments is 47.9%, accounting for half of the market. Samsung Electronics (2nd place) is 13.4%, Fitbit (3rd) is 11.3%, and others 27.5%. In addition, the market growth rate compared to the same period last year was 67% in 2018 and 42% in 2019.
SA said that Apple is overpowering strong competitors such as Fitbit and Samsung Electronics. Apple Watch sales continue to grow for Apple. The market report released by SA has a different period of time, but Apple’s fourth-quarter results released in October 2019 revealed that Apple Watch and service sectors made up for sluggish iPhone sales. In addition, in the fourth quarter of 2019, Apple Watch sales increased by 54% from the same period of the previous year to $6.52 billion, a significant leap forward.
The second largest market share in the smart watch market was Fitbit as of the third quarter of 2018. However, in the third quarter of this year, Samsung Electronics took the second place. This is a 73% increase in shipments compared to the same period last year. SA said that with the latest models such as the Galaxy Watch Active 2, Samsung Electronics will show a greater presence in the smart watch market even during the holiday season in the fourth quarter, and predicted that Samsung Electronics will show a greater presence in the smart watch market in the future. On the other hand, Fitbit’s market share in the third quarter was 11.3%, with only 7% increase in shipments compared to the same period last year, showing no significant growth.
The SA said that Google’s acquisition of Fitbit while companies such as Apple, Samsung Electronics, Garmin, Huawei, and Xiaomi are playing a sparkling economy in the smartwatch market will be a great relief for Fitbit, but the question is what Google will do with Fitbit. It is revealed that it is necessary to pay attention to the trend of Fitbit in the future. Related information can be found here .
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